The Kikkoman Chronicles : A Global Company with a Japanese Soul.

New York ; San Francisco ; Washington ; Auckland ; Bogota ; Caracas ; Lisbon ; London ; Madrid ; Milan ; Montreal ; Mexico City ; New Delhi ; San Juan ; Singapore ; Tokyo ; Toronto ; Sydney : McGraw-Hill, 1998., 1998. Very Good. xviii, 206 pp. : illustrated with photographs and artwork ; 24 cm. ; ISBN: 0786312416 ; LCCN: 98-193485 ; OCLC: 39284317 ; LC: HD9330.S653 ; Dewey: 338.7/6645 ; "Rich in Kikkoman company lore, the book features dozens of never-before-published anecdotes & stories. The Kikkoman Chronicles is much more than an entertaining read, it is a compelling saga of 17 generations." ; Contents: Completing the Circle -- From Osaka Castle to the Big Foot Prairie: A Brief History of Kikkoman -- A Global Company with a Japanese Soul -- There's No Business Like Shoyu Business: A Concise Soy Sauce Primer -- Diversify or Die: Kikkoman's Strategies for Success -- The Road to Walworth: Kikkoman's Big Gamble on the Big Foot Prairie -- A Soy Sauce Plant Grows in the Land of Cheese -- A Culture of Selective Risk: The Enduring Secret of Kikkoman's Success -- High-Tech Fireflies and a Trailblazing Orange -- Soy Sauce Meets Cyberspace: Big Changes on the Road to the Twenty-first Century -- Conclusion. ; red cloth with gold lettering, in color pictorial dustjacket ; 360 years of history of the Kikkoman soy sauce company from its 17th origins in Noda, Japan to its global production, distribution and marketing power ; VG/VG