Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
by Jason Zweig
- Used
- Hardcover
- Condition
- 7.5 Bulk HB Standard
- ISBN 10
- 141657347X
- ISBN 13
- 9781416573470
- Seller
-
Peoria, Illinois, United States
Payment Methods Accepted
About This Item
Simon & Schuster, January 2007. Hardcover . 7.5 Bulk HB Standard.
Synopsis
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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Details
- Bookseller
- The Book Nook
(US)
- Bookseller's Inventory #
- 841915
- Title
- Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
- Author
- Jason Zweig
- Format/Binding
- Hardcover
- Book Condition
- Used - 7.5 Bulk HB Standard
- Quantity Available
- 1
- ISBN 10
- 141657347X
- ISBN 13
- 9781416573470
- Publisher
- Simon & Schuster
- Date Published
- January 2007
Terms of Sale
The Book Nook
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About the Seller
The Book Nook
Biblio member since 2018
Peoria, Illinois
About The Book Nook
We started out as a small used book store about 20 years ago. We occupied a small storefront with approx. 1000 square feet. We would find books wherever we could. Frequenting estate sales, garage sales, and auctions was a normal occurrence for us. Bringing our customers the best quality books for an even better price was our goal.We now occupy four storefronts with approx. 7000 square feet and stock well over 200,000 items. We process approx 150-400 used books each day through our trade credit program. New items hit the shelves each and every day! Through it all we still strive for the same goal. TO BRING YOU THE BEST QUALITY BOOKS FOR AN AFFORDABLE PRICE.
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