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Winning Decisions: Getting It Right the First Time

Winning Decisions: Getting It Right the First Time

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Winning Decisions: Getting It Right the First Time

by Russo, J. Edward; Schoemaker, Paul J.H

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0385502257
ISBN 13
9780385502252
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About This Item

Currency, 2001-12-26. Hardcover. Good. 6x1x9.

Synopsis

J. EDWARD RUSSO, PH.D., is a Professor of Marketing and Behavior Science at Cornell University’s Johnson Graduate School of Management. He has served as an adviser to such companies as Boeing, Eli Lilly, General Motors, Harris Bank, and SmithKline Beecham. Russo is also actively involved in the study and application of leading-edge decision technologies to real-world problems and is a frequent speaker in executive decision programs. He is the co-author, with Paul Schoemaker, of Decision Traps . He lives with his family in Ithaca, New York. PAUL J. H. SCHOEMAKER, PH.D., is the founder and Chairman of Decision Strategies International and Research Director of the Mack Center for Technology and Innovation at the Wharton School. He has consulted with about a hundred organizations, including a two-year sabbatical with Royal Dutch/Shell’s scenario planning group in London. Schoemaker has been a professor at the University of Chicago and the Wharton School, and a frequent speaker in various executive programs, including those at Berkeley and Cedep at Insead. He lives with his family in Villanova, Pennsylvania.

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Details

Bookseller
Gulf Coast Books US (US)
Bookseller's Inventory #
0385502257-3-25418857
Title
Winning Decisions: Getting It Right the First Time
Author
Russo, J. Edward; Schoemaker, Paul J.H
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0385502257
ISBN 13
9780385502252
Publisher
Currency
Place of Publication
New York
Date Published
2001-12-26
Size
6x1x9
X weight
21 oz

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Gulf Coast Books

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