WHICH ? MAGAZINE 300 EARLY ISSUES COMPLETE 1957-1982

London: Consumer Association "Which ?" Magazine. A rare long run of all the earliest issues, from commencement in 1957 through to 1982. Paperbacks, as issued, some a little worn, a few covers detached. The value of this rare twenty-five year run to the social historian or the researcher into shopping history, family and home finances, fashion, consumerism etc, can hardly be under-estimated. [The first issue of this ground-breaking publication contained : Electric Kettles, Sunglasses, Aspirin, Cake Mixes, Scouring Powders, non-iron cotton, and tests on the Austin A35 and the Standard Ten cars]. Fashions, consumer demands etc can easily be traced, as may be noted in just a few of the articles : Comparative heating costs - 1960. Loans for houses - 1961. Car safety belts - 1962. Petrol -1964. Savings and investments - 1967. North Sea gas - 1967. Supermarkets - 1971. Train Services - 1977. This collection also includes the a Cumulative Index 1957 - 1976, the first issues of Handyman Which ? 1971 - 1982 (four issues per year), a copy of Eirlys Roberts' book "Which? Consumers Association 1957-82", and a few other pieces. [Please note - this set weighs 18 kilos before packing. Extra postage costs will re necessary. It will be EXTREMELY expensive to send this overseas, so please enquire before ordering.]. First Edition. Paperback. Good.