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What Clients Love
by Beckwith, Harry
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
Chicago, Illinois, United States
Payment Methods Accepted
About This Item
Warner Books, 2010-01-01. Hardcover. Very Good. 1.0000 in x 7.7500 in x 5.2500 in.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Bookseller
- Open Books
(US)
- Bookseller's Inventory #
- mon0000588636
- Title
- What Clients Love
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Warner Books
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2010-01-01
- Size
- 1.0000 in x 7.7500 in x 5.2500 i
- Bookseller catalogs
- Book;
- X weight
- 0.7871 lb
Terms of Sale
Open Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Open Books
Biblio member since 2020
Chicago, Illinois
About Open Books
Open Books is a nonprofit bookstore in Chicago, IL, carrying all types of used books. All proceeds benefit book giveaways to those who lack access and literacy programming.
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