Unmassing America: Ethnic Media and the New Advertising Marketplace
by Garmer, Amy Korzick
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0898434629
- ISBN 13
- 9780898434620
- Seller
-
Berkeley, California, United States
Item Price
£15.10£11.32
Payment Methods Accepted
About This Item
Aspen Institute, 2006. Paperback. Very Good. Unmarked. Corner crease on title page. A Report of the Aspen Institute Forum on Diversity and the Media. Explores the changing nature of advertising and the impact that these changes would have. Topics include the rise of niche markets, strategies for emerging multicultural media and more.
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Details
- Bookseller
- Diatrope Books (US)
- Bookseller's Inventory #
- 25582
- Title
- Unmassing America: Ethnic Media and the New Advertising Marketplace
- Author
- Garmer, Amy Korzick
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0898434629
- ISBN 13
- 9780898434620
- Publisher
- Aspen Institute
- Date Published
- 2006
- Keywords
- Advertising, New York, Ethnic Studies, Communications, Aspen Institute, Multicultural, Media Markets, Sociology, Marketing
- X weight
- 0 oz
Terms of Sale
Diatrope Books
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About the Seller
Diatrope Books
Biblio member since 2005
Berkeley, California
About Diatrope Books
Diatrope sells used books, with an emphasis on art, science and technology
Glossary
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- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...