Twenty Five Publicity Campaigns by Carboni, Erberto; Gillo Dorfles - 1961

Greenwich, CT: New York Graphic Society, 1961. Hardcover. First US edition. Very Good cloth-bound hardcover with tanning to the spine, a light bump to the one tip, and soiling to the covers; interior clean and bright with tight binding; lacking dj. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. A complete survey of twenty-five separate advertising campaigns by Erberto Carboni, ranging from 1934 to 1959, for products such as oil, wine, textiles, machinery, appliances, toothpaste and chemical products for companies including Shell, Olivetti, RAI (the Italian radio and TV company), Pavesi, and Barilla. Each campaign is presented in full with all its print iterations, from single-column newspaper ads to full-page magazine ads to booklets, posters, and packaging. This volume not only traces the development of Carboni's work through tightly focused case studies but also serves as a valuable resource, showing the application of visual concepts to a wide variety of formats and problems. Carboni (1899 - 1984) was an Italian modernist graphic artist and industrial designer who worked in advertising and publicity and was recognized as an innovative designer of exhibitions for trade fairs. Introduction by Gillo Dorfles in English, German, French and Italian. 178 pages; gravure-printed color and b&w illustrations throughout [ca. 750 total]; 9 x 11.5 inches. Due to size and weight, international and expedited shipping will be more than quoted.