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Tourism, Technology and Competitive Strategies

Tourism, Technology and Competitive Strategies

Tourism, Technology and Competitive Strategies

Tourism, Technology and Competitive Strategies

by Auliana Poon

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  • Paperback
Condition
New
ISBN 10
0851989500
ISBN 13
9780851989501
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About This Item

Paperback / softback. New. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780851989501
Title
Tourism, Technology and Competitive Strategies
Author
Auliana Poon
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
0851989500
ISBN 13
9780851989501
Publisher
CABI
This edition first published
March 6, 1996

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
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