TM, Trademarks Designed by Chermayeff & Geismar

E-182: Princeton Architectural Press. Very Good. 2000. Hardcover. Hardcover. 4to. Published by Princeton Architectural Press, New York. 2000. 288 pgs. Illustrated throughout. First Edition/First Printing. Belly band lightly rubbed and worn. Bound in cloth boards with titles present to the spine and front board. Boards have light shelf-wear present to the extremities. No ownership marks present. Text is clean and free of marks. Binding tight and solid. The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design. EB; 9 X 1.5 X 9 inches; 288 pages .