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Ten Deadly Marketing Sins : Signs and Solutions
by Kotler, Philip
- Used
- Condition
- Used - Good
- ISBN 10
- 0471650226
- ISBN 13
- 9780471650225
- Seller
-
Dunfermline, Fife, United Kingdom
Payment Methods Accepted
About This Item
Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Synopsis
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
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Details
- Bookseller
- Better World Books Ltd
(GB)
- Bookseller's Inventory #
- 586065-6
- Title
- Ten Deadly Marketing Sins : Signs and Solutions
- Author
- Kotler, Philip
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0471650226
- ISBN 13
- 9780471650225
- Publisher
- Wiley & Sons, Incorporated, John
- Place of Publication
- Hoboken, N.j
- This edition first published
- April 2, 2004
Terms of Sale
Better World Books Ltd
30 day return guarantee, with full refund including shipping cost for up to 30 days after delivery if an item arrives misdescribed or damaged. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
About the Seller
Better World Books Ltd
Biblio member since 2009
Dunfermline, Fife
About Better World Books Ltd
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.
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