The Story of the Goodrich Road Marker

Akron, OH: Goodrich Company. Very Good+. 0. 1st Edition; 1st Printing. Stapled wraps. B&W Illustrations; This is a trade sized booklet with illustrated cardstock covers and a stapled spine. The booklet is in Very Good+ condition and was issued without a dust jacket. The spine ends and corners of the book covers have some light bumping and wear. There is some light creasing to the bottom spine end and top front corner. The text pages are clean and bright. Laid-in is a sheet about Goodrich Road Markers on the Pacific Coast. Only one copy of this is listed on OCLC - at Harvard University. "Seizing an advertising stroke of genius, the B. F. Goodrich Tire Company took the initiative to create road signs for the traveling public. The earliest road signs were made from sheets of metal with dimples in them to create letters and numbers. Later versions were then coated with porcelain and painted bright colors to help them stand out and last longer. Warning signs were typically round with a red background and white lettering for things such as railroad crossings. Signs giving directions were also circular but had a blue back-ground. Arrows would then point in the direction of a town with the town name and distance in miles printed on them. Lastly, all of these signs had the words Goodrich on top and Tires on the bottom to help promote the rubber tire maker. " (from Vanderbilt Cup Races website) .