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The Selling of the President

The Selling of the President

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The Selling of the President

by McGinniss, Joe

  • Used
  • Very Good
  • Paperback
Condition
Very Good/N/A
ISBN 10
014003191X
ISBN 13
9780140031911
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About This Item

Penguin, Harmondsworth, Middlesex, 1970. Reprint. Paperback. Very Good/N/A. white titles spine; cover design by Robeert Law; "Possibly the most irreverent book ever written about a president while he is still occupying the White House. It will enrage Mr Nixon, bring cackles of delight from his opposition and set serious minds fretting about the way an American politician now has to be packaged and glamorized if he is to have any hope of reaching high office"; 234 pages. Size: 12mo - over 6¾" - 7¾" tall. Quantity Available: 1. Category: Politics & Government; Presidential Elections; President Richard Nixon; American Studies; United States; History. ISBN: 014003191X. ISBN/EAN: 9780140031911. Inventory No: POL00002. . 9780140031911

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
Bookbarrow GB (GB)
Bookseller's Inventory #
POL00002
Title
The Selling of the President
Author
McGinniss, Joe
Format/Binding
Paperback
Book Condition
Used - Very Good
Jacket Condition
N/A
Quantity Available
1
Edition
Reprint
ISBN 10
014003191X
ISBN 13
9780140031911
Publisher
Penguin
Place of Publication
Harmondsworth, Middlesex
Date Published
1970
Keywords
BZDB227 Politics/American Politics/President Richard Nixon/Presidential Elections/American Studies Politics & Government; Presidential Elections; President Richard Nixon; American Studies; United States; History. Unbranded ISBN: 014003191X EAN: 9780

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About the Seller

Bookbarrow

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Cambridge, Cambridgeshire

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Glossary

Some terminology that may be used in this description includes:

12mo
A duodecimo is a book approximately 7 by 4.5 inches in size, or similar in size to a contemporary mass market paperback. Also...
Reprint
Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.

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