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The Selling of the President

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The Selling of the President

by McGinniss, Joe

  • Used
  • Hardcover
Condition
Good/No Jacket
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
OCEANSIDE, California, United States
Item Price
£27.83
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About This Item

Trident. Good/No Jacket. 1969. Hard Cover. owner's name inside .

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
J. E. MILES, A BOOKSELLER US (US)
Bookseller's Inventory #
5759
Title
The Selling of the President
Author
McGinniss, Joe
Format/Binding
Hard Cover
Book Condition
Used - Good/No Jacket
Binding
Hardcover
Publisher
Trident
Date Published
1969

Terms of Sale

J. E. MILES, A BOOKSELLER

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

J. E. MILES, A BOOKSELLER

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
OCEANSIDE, California

About J. E. MILES, A BOOKSELLER

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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