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The Selling of the President: The Classical Account of the Packaging of a Candidate

The Selling of the President: The Classical Account of the Packaging of a Candidate

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The Selling of the President: The Classical Account of the Packaging of a Candidate

by McGinniss, Joe

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ISBN 10
0140112405
ISBN 13
9780140112405
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Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
Ambis Enterprises LLC US (US)
Bookseller's Inventory #
OTF-S-9780140112405
Title
The Selling of the President: The Classical Account of the Packaging of a Candidate
Author
McGinniss, Joe
Book Condition
New
Quantity Available
40
Binding
Paperback
ISBN 10
0140112405
ISBN 13
9780140112405
Publisher
Penguin Books
Place of Publication
E Rutherford, New Jersey, U.s.a.
This edition first published
1988-08-02

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About the Seller

Ambis Enterprises LLC

Seller rating:
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Benton Harbor, Michigan

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