For Dummies. Used - Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Synopsis

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy -- that's what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You'll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don't like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again!

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Details

Bookseller: Wonder Book (US)
Bookseller's Inventory #: R13D-02395
Title: Search Engine Optimization For Dummies
Author: Kent, Peter
Book Condition: Used - Good
Binding: Paperback
ISBN 10: 0470262702
ISBN 13: 9780470262702
Publisher: For Dummies
This edition first published: May 27, 2008

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