Real Fantasies: Edward Steichen's Advertising Photography by Steichen, Edward; Patricia Johnston - 1997

Berkeley: University of California Press, 1997. Hardcover. First edition, first printing. Near Fine cloth-bound hardcover with a touch of rubbing to the extremities and a touch of soiling to the bottom edge of the text block in a Near Fine dust jacket with a touch of shelf wear and a thin two-inch strip of loss to one edge of the back panel. All dust jackets are protected by a clear mylar cover. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. The author uses Steichen's work as a case study of the history of advertising and the American economy between the wars. "…A much-needed contribution not only to a knowledge of Steichen's significant role in advertising but to an understanding of modernist cross-currents as they affected artistic and commercial photography in the 1920s and 30s." "…A stellar contribution to the historical literature on American advertising and consumer society." Text by Patricia Johnston. 448 pages; 13 full-page color plates + numerous b&w text illustrations; 7.25 x 10.25 inches. Due to size and weight, international and expedited shipping will be more than quoted.