Propaganda
by BERNAYS Edward
- Used
- Hardcover
- Signed
- first
- Condition
- See description
- Seller
-
Philadelphia, Pennsylvania, United States
Payment Methods Accepted
About This Item
1928. First Edition . Signed. BERNAYS, Edward L. Propaganda. New York: Horace Liveright, 1928. Octavo, original gilt-lettered navy cloth. Housed in a custom clamshell box. $11,500.First edition of Bernays' Propaganda, signed by him, the controversial work n which he boldly proclaims the ""conscious and intelligent manipulation
of the masses is an important element in democratic society,"" pivotal in developing ""his lifelong dictum that everything is a matter of public relations, whether the individual knows it or not (Manning, 24-5), in original gilt-stamped cloth.""Edward Bernays almost single-handedly fashioned the craft that has come to be called public relations
the man who fathered the science of spin."" Just as his uncle, Sigmund Freud, is known as the Father of Psychoanalysis, ""so Bernays became known around the world as the Father of Public Relations"" (Tye, Father of Spin, viii-ix). After WWI Bernays, who worked on Creel's Committee on War Information in 1918, recognized ""the increasing professionalization of public relations required that this emerging industry clearly differentiate itself from the discredited propaganda techniques associated with the war effort"" (Heath, Encyclopedia of Public Relations, 698). Bernays ""distinguished himself from competitors by claiming that public relations was an 'applied social science' and
helped establish respect for the emerging field of public relations by teaching the first college course in the field at New York University in 1923"" (ANB). In Propaganda, his authoritative sequel to Crystallizing Public Opinion (1923), Bernays boldly proclaims: ""the conscious and intelligent manipulation
of the masses is an important element in democratic society."" He ""was not afraid to defend his passion for propaganda
he didn't mind being called a manipulator, either, for that was precisely what he envisioned his public relations counsel doingblending the private interests of his clients with the public interests of society"" (Tye, 97). ""Universally considered one of the major figures in the development of public relations
he helped focus attention on how meaningful public relationships might be collectively managed ('engineering of consent') and he firmly believed that 'you have to know your public and figure out how to make it respond.' Bernays properly measured his target audience then sought creative ways to make them respond to his lifelong dictum that everything is a matter of public relations, whether the individual knows it or not"" (Manning, Historical Dictionary, 24-5). Without rarely found dust jacket. Text very fresh, tiny abrasion to rear board, faintest soiling to cloth. A handsome about-fine signed copy.
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Details
- Bookseller
- Bauman Rare Books (US)
- Bookseller's Inventory #
- 114875
- Title
- Propaganda
- Author
- BERNAYS Edward
- Book Condition
- Used
- Quantity Available
- 1
- Edition
- First Edition
- Binding
- Hardcover
- Date Published
- 1928
Terms of Sale
Bauman Rare Books
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About the Seller
Bauman Rare Books
Biblio member since 2009
Philadelphia, Pennsylvania
About Bauman Rare Books
In business since 1973, Bauman Rare Books now has locations in New York, Philadelphia and Las Vegas.
Glossary
Some terminology that may be used in this description includes:
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Clamshell Box
- A protective box designed for storing and preserving a bound book or loose sheets. A clamshell box is hinged on one side, with...
- Octavo
- Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...