Pop Ernest, Abalone and Seafood Restaurant Menu & Postcard by [CALIFORNIA] Mora, Jo J - 1930

Monterey, CA: Privately Printed, 1930. The menu is 6 1/8" x 8 5/8" single sheet. Cream paper with colorful Jo Mora designed illustration with black lettering on front side; menu printed on back side with a design of a Spanish Galleon sailing in rough seas at the top. Some prices on the menu are neatly blacked out to reflect price increases. A fine copy.

The postcard measures 3 3/4" x 5 1/2" and is in fine, unused condition. "Pop" Ernest Doelter was an entrepreneur and restaurateur at the turn of the last century. At a critical period in Monterey history, he came along and turned Abalone into an American delicacy - discovering its many uses and creating an entire industry around the food. He subsequently opened his "Abalone and Seafood Restaurant" and enlisted Jo Mora to create his menus in exchange for his Abalone dinners. Jo worked with his good friend and noted artist, Armin Hansen, to create the menu and postcard designs; Jo drew the illustrations and the hand-lettering was done by Hansen. (Grandeau & Shorts Other Collectibles 1a).