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In the Plex : How Google Thinks, Works, and Shapes Our Lives

In the Plex : How Google Thinks, Works, and Shapes Our Lives

In the Plex : How Google Thinks, Works, and Shapes Our Lives
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In the Plex : How Google Thinks, Works, and Shapes Our Lives

by Levy, Steven

  • Used
Condition
Used - Good
ISBN 10
1416596585
ISBN 13
9781416596585
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About This Item

Simon & Schuster. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquartersâÈ'the GoogleplexâÈ'to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of GoogleâÈçs earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until GoogleâÈçs IPO nobody other than Google management had any idea how lucrative the companyâÈçs ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to GoogleâÈçs success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineersâÈ'free food and dry cleaning, on-site doctors and masseusesâÈ'and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in ChinaâÈ'Levy discloses what went wrong and how Brin disagreed with his peers on the China strategyâÈ'and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex .

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP73265105
Title
In the Plex : How Google Thinks, Works, and Shapes Our Lives
Author
Levy, Steven
Book Condition
Used - Good
Quantity Available
2
Binding
Hardcover
ISBN 10
1416596585
ISBN 13
9781416596585
Publisher
Simon & Schuster
Place of Publication
New York
This edition first published
2011-04-12

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Reno, Nevada

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