Paul Rand by Steven Heller; George Lois; Jessica Helfand; Paul Rand - 1999

Phaidon Inc Ltd, 1999. First Edition . Hardcover. Near Fine/Near Fine. 255 pp., profusely illustrated, chronology, bibliography, endnotes and index. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. Int'l shipping extra due to weight. A crisp, clean Near Fine copy in a Near Fine dust jacket with a hint of spine fade, top of spine crease and rubbing.