Description:
Radnor, Pennsylvania: Chilton Book Company, 1982. Very Good+ condition. No underlining. No highlighting. No margin notes. Clean, square, tight, and unmarked. Pages are fresh and crisp. Photo illustrations throughout. A fascinating reference book, useful not only for marketing and packaging pros, but also for collectors of old packages, boxes, cans, tins, etc. Has sections on the early years of advertising; animals as trademarks; trademark symbols and the psychological role; printing techniques (letterpress, flexography, gravure, offset lithography, screen, etc); brand names (Aunt Jemima, Cream of Wheat, Ivory Soap, Borden's Elsie the Cow, Morton Salt's Umbrella Girl, changes in Betty Crocker's image over time, etc); packaging for the military market (Boer War, WWI, WWII, use by Dutch underground to conceal radio receivers, etc). Appendix: The History of Packaging (in antiquity, medieval times, during the Industrial Revolution, Victorian England, the Gilded Age, etc). Index.…
Read More The Package as a Marketing Tool by Sacharow, Stanley - 1982-01-01
by Sacharow, Stanley
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The Package as a Marketing Tool
by Sacharow, Stanley
- New
- Hardcover
Chilton Book Co, 1982-01-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
- Bookseller GridFreed LLC (US)
- Format/Binding Hardcover
- Book Condition New New
- Quantity Available 1
- Binding Hardcover
- ISBN 10 0801969549
- ISBN 13 9780801969546
- Publisher Chilton Book Co
- Date Published 1982-01-01
We have 5 copies available starting at £19.87.
Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Sacharow, Stanley
- Used
- Hardcover
- first
- Condition
- Used - Publisher's silver boards
- Jacket Condition
- No Dust Jacket
- Edition
- First Printing of the First Edition
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
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Henderson, Nevada, United States
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£19.87£6.50 shipping to
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Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Stanley Sacharow
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
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HOUSTON, Texas, United States
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£25.16FREE shipping to
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Chilton Book Co, 1982. Hardcover. Good.
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Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Stanley Sacharow
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
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Frederick, Maryland, United States
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£24.55£3.99 shipping to
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Chilton Book Co. Used - Good. Good condition. No Dust Jacket (Packaging Design, Advertising, Graphic Design) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Stanley Sacharow
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
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Wichita Falls, Texas, United States
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£27.87£3.99 shipping to
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New. New Condition Hard Cover Book. No dust jacket as published. Cover may show some light shelf wear. Ships via USPS mail. Any questions, please contact me. Thanks for looking and have a great day!!
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Stock Photo: Cover May Be Different
The Package as a Marketing Tool
by Sacharow, Stanley
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780801969546 / 0801969549
- Quantity Available
- 1
- Seller
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Newport Coast, California, United States
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£34.41FREE shipping to
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hardcover. Good. Access codes and supplements are not guaranteed with used items.
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£34.41
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