Ogilvy on Advertising by Ogilvy, David - 1985

New York U. S. A.: Vintage Books. Very Good+ 1985. Softcover. Marfree, lux color Italian print on acidfree matte stock; no names, not marked-in, underscored, clearance or discard. Mails from NYC usually within 12 hours.; 0.58 x 9.7 x 7.4 Inches; 224 pages; The information in this book is priceless, Jan 21, 2002 By Just Bill (Grand Rapids, MI United States) - If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship." Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.And I, without hesitation, urge you to read it as well. "For anyone who uses creativity at work, April 18, 2003 By "songbear" (Ashburn, VA United States) - This is one of those rare books everyone ought to have to read. Like "The Elements of Style," "Writing That Works, and "Profiles in Courage." I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that." .