OAKLAND THE FINE 8. MAKING NEW FRIENDS AND KEEPING THE OLD BY SERVING UNCOMMONLY WELL

N. P: Privately printed, n. d. [1930]., 1930. First edition. First edition of this very rare, and nicely illustrated 1931 dealer's catalogue for the last year of the V-8 Oakland, whose marque would be eliminated in 1932 as the United States descended into the Great Depression, and the demand for their line-up of beautiful V-8 models crashed. 6" x 9" color, printed wrappers, 16 pp. (including covers), illustrated, six color plates, numerous text illustrations, specifications. The Oakland Motor Car Co. was founded in 1907 by Edward Murphy, and purchased by GM with William Durant in 1909, and would grow to be the division which was marketed in the price range above Chevrolet, but below Oldsmobile. After the introduction of the Pontiac brand by the company in the 1920s, the Oakland marque began losing sales ground, and the company began offering electric horns, ignition theft locks, automatic windshield cleaners, spare rim & tires, shock absorbers, stop lights, rear view mirrors, and other equipment which has since become standard. This catalogue features the beautiful Fisher coachwork on the Custom Sedan, Sport Coupe, 2-door Sedan, Business Coupe,, 4-door Sedan, and the very popular Convertible Coupe. No copies located in Worldcat. Lightly rubbed along spine along with 1" split to toe, penciled pricing information in the margin below the Custom Sedan, else a very good copy.