Nonprofit Essentials: Major Gifts
by Walker, Julia I
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0471738379
- ISBN 13
- 9780471738374
- Seller
-
Dayton, Ohio, United States
Payment Methods Accepted
About This Item
Synopsis
"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
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Details
- Bookseller
- DFTP Holdings INC (US)
- Bookseller's Inventory #
- 2017759
- Title
- Nonprofit Essentials: Major Gifts
- Author
- Walker, Julia I
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0471738379
- ISBN 13
- 9780471738374
- Publisher
- Wiley
- Date Published
- 2006-04-07
- X weight
- 14 oz