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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

by Fred Crawford/ Ryan Mathews

  • New
  • Paperback
Condition
New
ISBN 10
0609810014
ISBN 13
9780609810019
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About This Item

Three Rivers Pr, 2003. Paperback. New. reprint edition. 272 pages. 8.00x5.25x0.50 inches.

Synopsis

FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce. From the Hardcover edition.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-0609810014
Title
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Author
Fred Crawford/ Ryan Mathews
Format/Binding
Paperback
Book Condition
New
Quantity Available
1
ISBN 10
0609810014
ISBN 13
9780609810019
Publisher
Three Rivers Pr
Place of Publication
New York, Ny, U.s.a.
Date Published
2003

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Revaluation Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

About Revaluation Books

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Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Reprint
Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.
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