Description:
London: The Caxton Publishing Company, 1933. First Edition. Hardcover. Very Good Condition. A brilliantly fascinating book about the art of window display and what would now be called Visual Merchandising back in the 30s. Screams Art Deco on every page. Illustrated throughout with black and white photos of displays and with a small number of astonishing full colour photos of window displays from the time making a feature of such things as Coffee or "Margarine and Suet" ! Size: Quarto. Category: Business, Finance & Marketing; Art & Design. .
Modern Grocery Display: A Practical Work On Window Dressing & Interior Display by Beeching, C L T (ed)
by Beeching, C L T (ed)
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Modern Grocery Display: A Practical Work On Window Dressing & Interior Display
by Beeching, C L T (ed)
- Used
- Hardcover
Caxton Publishing, London, c 1935, . 26.0 x 19.0cms, 378pp, b/w illusts, very good hardcover but no spine The chapters are: display & advertising; the evolution of shop-frnt design; general arrangement of the store; structure z& equipment of the window; window 7 inetrior display illumination; information & attraction; the construction of window-dressing properties; crepe paper and how to use it; interior display equipment; ticket & showcard making; qualifications of the display man; the window-dresser's calendar; Empire display; educational display; window display conditions in the American food trade; examples of displays; the economics of d.
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Bookseller
Independent bookstores
(AU)
- Book Condition Used
- Binding Hardcover
- Publisher Caxton Publishing, London, c 1935,
- Keywords window dressing window dressers visual merchandising
We have 3 copies available starting at £40.00.
Modern Grocery Display. A Practical Work on Window Dressing and Interior Display
by (C. L. T.) Beeching
- Used
- Hardcover
- first
- Condition
- Used - Very Good Condition
- Edition
- First Edition
- Binding
- Hardcover
- Quantity Available
- 1
- Seller
-
Petersfield, Hampshire, United Kingdom
- Item Price
-
£40.00
Show Details
Item Price
£40.00
Modern Grocery Display: A Practical Work on Window Dressing and Interior Display
by Beeching, C.L.T. et al
- Used
- Condition
- Used
- Quantity Available
- 1
- Seller
-
Alfred, Maine, United States
- Item Price
-
£161.00
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Description:
London: The Caxton Publishing Company, Limited, 1933. Large octavo, 377 pages. FIRST EDITION. Illustrated with drawings, diagrams, and photographs. A thorough manual on the aesthetics of the modern grocery store. With eight expert contributors, Modern Grocery Display decries that every visual detail is crucial to a successful business. With historical perspective and practical applications (from how to use crepe paper in display to which letter forms to use in display cards), each chapter is heavily illustrated. In addition to British display examples, photographs of American, Dutch, and German groceries are also included. Slight bumping and minor tear along spine, exterior is in otherwise very good condition. Interior also very good.
Item Price
£161.00
Modern Grocery Display. A Practical Work on Window Dressing and Interior Display
by BEECHING, C.L.T. (ED.)
- Used
- first
- Condition
- Used
- Quantity Available
- 1
- Seller
-
Santa Barbara, California, United States
- Item Price
-
£181.12
Show Details
Description:
London: Caxton Publishing Co, 1930s. First Edition. Illustrated throughout with photographs (in black & white and hand-tinted) and drawings. With a 4 page reference insert of frequently encountered display issues. Very good plus with some very light foxing to endpapers in a very good lightly dust soiled dust jacket with some darkening to the spine and a few small chips and tears. Rarely found in dust jacket. A truly fascinating look at the fine art of product display in a grocery store, from basic arrangement to lighting, structure, props, etc., which as the editor notes in his introduction, emphasizing the essential purpose of the endeavor, “Well displayed is half sold.”
Item Price
£181.12
