The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value by Earl L. Taylor; Earl Taylor Ph.D - 2000-09

New York: Wiley. Near Fine in Very Good+ dust jacket. 2000. First Edition. Hardcover. Small crease toward bottom of d j front . Protected in a removable archival cover. . 1.2 x 8.9 x 6.2 Inches. 322 pages. Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." -Bruce L. Claflin President and COO, 3Com Corporation "The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read." -David Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership "The Masterbrand Mandate is a superb read for anyone involved in the management or building of brands."… Read More

Wiley, 2000-09-01. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,

Wiley, 2000-09-01. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,

John Wiley & Sons, 09/22/2000. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Hardcover. Good. Access codes and supplements are not guaranteed with used items.

Wiley. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!

Hardback. New. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

Hardback. New. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

Wiley. hardcover. New. 6x1x9. Brand New Book in Publishers original Sealing

John Wiley & Sons Inc, 2000. Hardcover. New. 323 pages. 9.50x6.50x1.25 inches.