Marketing Management
by Kotler, Philip
- Used
- Condition
- UsedAcceptable
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Seller
-
Brooklyn Park, Minnesota, United States
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- Goodwill (US)
- Bookseller's Inventory #
- 2Y6ISV007NHD_ns
- Title
- Marketing Management
- Author
- Kotler, Philip
- Book Condition
- UsedAcceptable
- Quantity Available
- 1
- Binding
- Paperback 870 pages
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Publisher
- Pearson
- This edition first published
- 2016
Terms of Sale
Goodwill
Address changes and cancellations after shipment may result in only a partial refund amount that does not include shipping postage. This also applies to returns/refunds made for discretionary returns.
About the Seller
Goodwill
About Goodwill
Glossary
Some terminology that may be used in this description includes:
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.