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Marketing Management: Analysis, Planning and Control

Marketing Management: Analysis, Planning and Control

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Marketing Management: Analysis, Planning and Control

by Kotler, Philip

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0135562678
ISBN 13
9780135562673
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GORING BY SEA, West Sussex, United Kingdom
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About This Item

Paperback. Very Good.

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001828593
Title
Marketing Management: Analysis, Planning and Control
Author
Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0135562678
ISBN 13
9780135562673
Publisher
Longman Higher Education
This edition first published
March 1988

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About the Seller

World of Books Ltd

Seller rating:
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GORING BY SEA, West Sussex

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