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Marketing Management (12th Edition)

Marketing Management (12th Edition)

Marketing Management (12th Edition)
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Marketing Management (12th Edition)

by Philip Kotler, Kevin Lane Keller

  • Used
Condition
Used - Very Good
ISBN 10
0131457578
ISBN 13
9780131457577
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Seller rating:
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Waltham, Massachusetts, United States
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About This Item

Pearson College Div. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Details

Bookseller
More Than Words Inc. US (US)
Bookseller's Inventory #
BOS-P-14a-01106
Title
Marketing Management (12th Edition)
Author
Philip Kotler, Kevin Lane Keller
Book Condition
Used - Very Good
Binding
Hardcover
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Pearson College Div
Place of Publication
Lebanon, Indiana, USA
This edition first published
January 1, 2006

Terms of Sale

More Than Words Inc.

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

More Than Words Inc.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Waltham, Massachusetts

About More Than Words Inc.

More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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