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Marketing: An Introduction -- MyLab Marketing with Pearson eText Access Code

Marketing: An Introduction -- MyLab Marketing with Pearson eText Access Code

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Marketing: An Introduction -- MyLab Marketing with Pearson eText Access Code

by Armstrong, Gary; Kotler, Philip

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ISBN 10
0135204437
ISBN 13
9780135204436
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Pearson. 14. New. New. STANDALONE access code. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Bookseller's Inventory #
0135204437-9-1-88
Title
Marketing: An Introduction -- MyLab Marketing with Pearson eText Access Code
Author
Armstrong, Gary; Kotler, Philip
Book Condition
New New
Quantity Available
10
Edition
14
ISBN 10
0135204437
ISBN 13
9780135204436
Publisher
Pearson

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