Marketing : An Introduction
by Kotler, Philip, Armstrong, Gary
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0131865919
- ISBN 13
- 9780131865914
- Seller
-
Reno, Nevada, United States
Payment Methods Accepted
About This Item
Synopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- 5230561-75
- Title
- Marketing : An Introduction
- Author
- Kotler, Philip, Armstrong, Gary
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0131865919
- ISBN 13
- 9780131865914
- Publisher
- Pearson Education, Limited
- Place of Publication
- Upper Saddle River, Nj
- This edition first published
- 2006-03
Terms of Sale
Better World Books
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.