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Marketing An Introduction by Gary Armstrong

Marketing An Introduction by Gary Armstrong

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Marketing An Introduction by Gary Armstrong

by Armstrong, Gary; Kotler, Philip

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0133763528
ISBN 13
9780133763522
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About This Item

Pearson, 2014-04-26. Paperback. Good. 11x8x1. This listing is for Marketing: An Introduction (12th Edition) This edition is basically identical to the ISBN 0135192129 and 013414953X and 0135204437 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
GOTbooks US (US)
Bookseller's Inventory #
SKU0133763528
Title
Marketing An Introduction by Gary Armstrong
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
3
ISBN 10
0133763528
ISBN 13
9780133763522
Publisher
Pearson
Date Published
2014-04-26
Size
11x8x1
X weight
47 oz

Terms of Sale

GOTbooks

14 day return guarantee once your book has been delivered, with an item refund. Your return must be postmarked 14 days after receiving the item for it to be a valid return. If the item is misdescribed or damaged, the customer will receive a full refund including original shipping costs.

About the Seller

GOTbooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Boca Raton, Florida

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