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The Market Driven Organization: Attracting and Keeping Valuable Customers
by Day, George S
- Used
- very good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0684864673
- ISBN 13
- 9780684864679
- Seller
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GORING BY SEA, West Sussex, United Kingdom
2 Copies Available from This Seller
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About This Item
Paperback. Very Good.
Synopsis
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.
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Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR001920397
- Title
- The Market Driven Organization: Attracting and Keeping Valuable Customers
- Author
- Day, George S
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 2
- ISBN 10
- 0684864673
- ISBN 13
- 9780684864679
- Publisher
- Free Press
- Place of Publication
- New York
- This edition first published
- November 10, 1999
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World of Books Ltd
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GORING BY SEA, West Sussex
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
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