Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
by McDonald, Malcolm
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0749478217
- ISBN 13
- 9780749478216
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Kogan Page, 2016. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0749478217I3N00
- Title
- Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
- Author
- McDonald, Malcolm
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0749478217
- ISBN 13
- 9780749478216
- Publisher
- Kogan Page
- Date Published
- 2016
Terms of Sale
ThriftBooks
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About the Seller
ThriftBooks
Biblio member since 2018
Seattle, Washington
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