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The Long Tail : Why the Future of Business Is Selling Less of More

The Long Tail : Why the Future of Business Is Selling Less of More

The Long Tail : Why the Future of Business Is Selling Less of More
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The Long Tail : Why the Future of Business Is Selling Less of More

by Anderson, Chris

  • Used
Condition
Used - Good
ISBN 10
1401309666
ISBN 13
9781401309664
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About This Item

Hachette Books. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
2642836-6
Title
The Long Tail : Why the Future of Business Is Selling Less of More
Author
Anderson, Chris
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
1401309666
ISBN 13
9781401309664
Publisher
Hachette Books
Place of Publication
New York
This edition first published
2008-07

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About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Mishawaka, Indiana

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