The Long Tail : Why the Future of Business Is Selling Less of More
by Anderson, Chris
- Used
- Condition
- Used - Good
- ISBN 10
- 1401309666
- ISBN 13
- 9781401309664
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Synopsis
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- 2642836-6
- Title
- The Long Tail : Why the Future of Business Is Selling Less of More
- Author
- Anderson, Chris
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1401309666
- ISBN 13
- 9781401309664
- Publisher
- Hachette Books
- Place of Publication
- New York
- This edition first published
- 2008-07
Terms of Sale
Better World Books
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