Letterheads: One Hundred Years of Great Design 1850-1950

San Francisco: Chronicle Books, 1992 A Letterhead is the first proof that a business has been established. Letterheads have been called paper ambassadors for the goodwill and subtle advertising value they contribute to correspondence. Each of the letterheads in this volume, created in the period between 1850 and 1950, reflects the design trends and busi ness priorities of its era. This lively portfolio, containing 200 of the most colorful, unusual, and expressive letter heads of the American industrial age, accompanied by historically interesting captions, provides a unique perspective on such industries as printing, tobacco, food, agriculture, pharmaceuticals, and entertainment. Many of America's greatest companies, such as American Express, Campbell's Soup, Coca Cola, Kellogg's, Carnegie Hall are represented in the collection. Successive examples of many individual companies' letterheads show how they changed in style through the years. A must for graphic designers, American history buffs, and anyone nostalgic for the for gotten charm and lost courtesies of business correspondence of the past, Letterheads proves definitively that history can jump off the page. ---------- Orders over $100.00 are shipped using tracked courier delivery services. Size: 10" X 9"