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The Language of Branding: Theory, Strategies, and Tactics by Dawn Lerman, Robert J. Morais and David Luna
by Dawn Lerman, Robert J. Morais and David Luna
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The Language of Branding: Theory, Strategies, and Tactics
by Dawn Lerman, Robert J. Morais and David Luna
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The Language of Branding: Theory, Strategies, and Tactics
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The Language of Branding: Theory, Strategies, and Tactics
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The Language of Branding: Theory, Strategies, and Tactics
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The Language of Consumers
by Robert J. Morais Dawn Lerman David Luna
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Taylor & Francis Group , pp. 160 . Papeback. Used.
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The Language of Branding: Theory, Strategies, and Tactics
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The Language of Branding: Theory, Strategies, and Tactics
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Routledge, 2013. Paperback. New. 1st edition. 160 pages. 8.98x6.06x0.39 inches.
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The Language of Branding
by Luna, David (City University of New York, USA)
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of
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The Language of Branding: Theory, Strategies, and Tactics
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The Language of Branding: Theory, Strategies, and Tactics
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The Language of Branding: Theory, Strategies, and Tactics
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Routledge, 2013. Paperback. New. 1st edition. 160 pages. 8.98x6.06x0.39 inches.
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