J. PETERMAN COMPANY; Collection of 17 Catalogues

Lexington, Ky.: J. Peterman Company Book. Very Good. Paperbound. Tall 8 Vo., (27 cm). 17 catalogues,pict. paper wraps, illustrated in color, (products are depicted in drawings rather than photographs) numerous pagination (aver, 50 + pages) all in v.g. condition, Catalogs present,,,Owner's Manuals No.'s 25b;26b;28a;30;32b;33a;35b;36a;39b;50;53;54;55;64; also Unexpected Summer Sale cat ,1993; 4th Anti-Recession Manual; & The j. Peterman co. Winter Sale '95 catalog.From 1995 to 1998, The most popular television series at the time, Seinfeld, parodied the owner and the company with Elaine Benes working at the catalog under eccentric businessman and world traveler J. Peterman, The J. Peterman Company's first product was an original horseman's duster,[3] promoted with a small ad in The New Yorker. The company grew by offering distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) within catalogs that differed from other direct marketing at the time. The catalogs use long copy to explain the products, often digressing into exotic stories of how the catalog writer came across the product, or how it will make the wearer irresistibly attractive, extra post will be required..