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International Marketing

International Marketing

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International Marketing

by Philip R. Cateora & John M. Hess

  • Used
  • Hardcover
Condition
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ISBN 10
0256021538
ISBN 13
9780256021530
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About This Item

Richard D. Irwin, Inc., 1979. Hardcover. Marketing; This fourth Ed. of International Marketing continues the form and context of earlier Ed.s with a broad conceptual focus on the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. (734 Pgs.) BOOK NEAR VVG

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Details

Bookseller
2ndHandBooks.com US (US)
Bookseller's Inventory #
AA-HC-1099
Title
International Marketing
Author
Philip R. Cateora & John M. Hess
Format/Binding
Hardcover
Book Condition
Used
ISBN 10
0256021538
ISBN 13
9780256021530
Publisher
Richard D. Irwin, Inc.
Place of Publication
Illinois
Date Published
1979

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