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International Marketing

International Marketing

International Marketing
Stock Photo: Cover May Be Different

International Marketing

by Cateora, Philip R

  • Used
  • Hardcover
Condition
Used: Good
ISBN 10
0077842162
ISBN 13
9780077842161
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About This Item

McGraw-Hill Education, 2015-11-09. 17. hardcover. Used: Good.

Synopsis

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click 'Features' below for more. 662 pp.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0077842162
Title
International Marketing
Author
Cateora, Philip R
Format/Binding
Hardcover
Book Condition
Used: Good
Quantity Available
1
Edition
17
ISBN 10
0077842162
ISBN 13
9780077842161
Publisher
McGraw-Hill Education
Date Published
2015-11-09

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Ergodebooks

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HOUSTON, Texas

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