Integrated Advertising, Promotion and Marketing Communications (5th Edition)
by Clow, Kenneth E.; Baack, Donald E
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0132538962
- ISBN 13
- 9780132538961
- Seller
-
Lexington, Kentucky, United States
Payment Methods Accepted
About This Item
Synopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Details
- Bookseller
- International Book Project (US)
- Bookseller's Inventory #
- SKU1004774
- Title
- Integrated Advertising, Promotion and Marketing Communications (5th Edition)
- Author
- Clow, Kenneth E.; Baack, Donald E
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0132538962
- ISBN 13
- 9780132538961
- Publisher
- Prentice Hall
- Place of Publication
- U.s.a.
- Date Published
- 2011-01-06
Terms of Sale
International Book Project
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About the Seller
International Book Project
About International Book Project
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