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How to Market Books

How to Market Books

How to Market Books
Stock Photo: Cover May Be Different

How to Market Books

by Baverstock, Alison

  • Used
  • Paperback
Condition
Used; Good
ISBN 10
0415727588
ISBN 13
9780415727587
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About This Item

Routledge, 02/18/2015. 5. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Synopsis

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

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Details

Bookseller
Greener Books Ltd GB (GB)
Bookseller's Inventory #
3649471
Title
How to Market Books
Author
Baverstock, Alison
Format/Binding
Paperback
Book Condition
Used; Good
Quantity Available
1
Edition
5
ISBN 10
0415727588
ISBN 13
9780415727587
Publisher
Routledge
Date Published
02/18/2015

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Greener Books Ltd

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About the Seller

Greener Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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London, Greater London

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