How to Market Books
by Baverstock, Alison
- Used
- Paperback
- Condition
- Used; Good
- ISBN 10
- 0415727588
- ISBN 13
- 9780415727587
- Seller
-
London, Greater London, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
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Details
- Bookseller
- Greener Books Ltd (GB)
- Bookseller's Inventory #
- 3649471
- Title
- How to Market Books
- Author
- Baverstock, Alison
- Format/Binding
- Paperback
- Book Condition
- Used; Good
- Quantity Available
- 1
- Edition
- 5
- ISBN 10
- 0415727588
- ISBN 13
- 9780415727587
- Publisher
- Routledge
- Date Published
- 02/18/2015
Terms of Sale
Greener Books Ltd
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Feel free to contact our customer service team on customercare@greenerbooks.co.uk if you have queries regarding your order.