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How to Market Books

How to Market Books

How to Market Books
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How to Market Books

by Alison Baverstock

  • New
Condition
New
ISBN 10
0415727588
ISBN 13
9780415727587
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About This Item

Taylor & Francis Group , pp. 472 5th Edition . Papeback. New.

Synopsis

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

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Details

Bookseller
Cold Books US (US)
Bookseller's Inventory #
698176600
Title
How to Market Books
Author
Alison Baverstock
Format/Binding
Papeback
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
0415727588
ISBN 13
9780415727587
Publisher
Taylor & Francis Group
Date Published
pp. 472 5th Edition

Terms of Sale

Cold Books

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Cold Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2012
Woodside, New York

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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