How to Market Books
by Alison Baverstock
- New
- Condition
- New
- ISBN 10
- 0415727588
- ISBN 13
- 9780415727587
- Seller
-
Woodside, New York, United States
Payment Methods Accepted
About This Item
Synopsis
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Cold Books (US)
- Bookseller's Inventory #
- 698176600
- Title
- How to Market Books
- Author
- Alison Baverstock
- Format/Binding
- Papeback
- Book Condition
- New New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0415727588
- ISBN 13
- 9780415727587
- Publisher
- Taylor & Francis Group
- Date Published
- pp. 472 5th Edition
Terms of Sale
Cold Books
About the Seller
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...