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The Hidden Persuaders
by Packard, Vance
- Used
- very good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0679500308
- ISBN 13
- 9780679500308
- Seller
-
Portland, Oregon, United States
Payment Methods Accepted
About This Item
New York: David McKay, 1957. Hardcover. Very Good. First edition. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped ($4.00). Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and manipulative ads for cigarettes, cars with fins, pills for "harried housewife syndrome" etc.-- to inform the way consumers see ads to this day. As media critic Mark Crispin Miller noted in the 50th-anniversary reissue's foreword, no other "popular critique of advertising moved the public, or changed their views of that essential corporate craft, as deeply or enduringly.
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Details
- Bookseller
- Burnside Rare Books, ABAA
(US)
- Bookseller's Inventory #
- 160517002
- Title
- The Hidden Persuaders
- Author
- Packard, Vance
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0679500308
- ISBN 13
- 9780679500308
- Publisher
- David McKay
- Place of Publication
- New York
- Date Published
- 1957
- Keywords
- advertising, propaganda, subliminal, depth psychology, Freud, ads, business
- Bookseller catalogs
- Conspiracy;
Terms of Sale
Burnside Rare Books, ABAA
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Burnside Rare Books, ABAA
Biblio member since 2010
Portland, Oregon
About Burnside Rare Books, ABAA
Burnside Rare Books specializes in literary first editions and works of cultural and historic significance. We are located in Portland, Oregon and welcome visitors by appointment.
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Sunned
- Damage done to a book cover or dust jacket caused by exposure to direct sunlight. Very strong fluorescent light can cause slight...
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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