The Great Marketing Turnaround
by Rapp, Stan & Tom Collins
- Used
- Hardcover
- first
- Condition
- New in New dust jacket
- Seller
-
Lake Elsinore, California, United States
Payment Methods Accepted
About This Item
New Jersey: Prentice Hall. New in New dust jacket. 1990. First Edition. Hardcover. 0133655601 . The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or turnarounds that reflect the decline of mass marketing and mass advertising and the emergence of direct mass marketing. (A) comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples. ; 8vo - over 7¾" - 9¾" tall Standard book size" .
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Details
- Bookseller
- E Ridge fine Books (US)
- Bookseller's Inventory #
- 002924
- Title
- The Great Marketing Turnaround
- Author
- Rapp, Stan & Tom Collins
- Format/Binding
- Hardcover
- Book Condition
- New New in New dust jacket
- Edition
- First Edition
- Publisher
- Prentice Hall
- Place of Publication
- New Jersey
- Date Published
- 1990
- Keywords
- Personal Investing, Stock Investments, Business, Wall Street, Business, Finance & Marketing; NOISBN
- Bookseller catalogs
- Business & Finance;
Terms of Sale
E Ridge fine Books
All books may be returned within 30 days of for the purchased price. Please call or email seller prior to return.
About the Seller
E Ridge fine Books
Biblio member since 2007
Lake Elsinore, California
About E Ridge fine Books
E Ridge Fine Books (2006) is an independent online bookstore and a member of IOBA. All books are carefully listed providing a description of condition and content
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...