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The Great Marketing Turnaround

The Great Marketing Turnaround

The Great Marketing Turnaround

The Great Marketing Turnaround

by Rapp, Stan & Tom Collins

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  • Hardcover
  • first
Condition
New in New dust jacket
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About This Item

New Jersey: Prentice Hall. New in New dust jacket. 1990. First Edition. Hardcover. 0133655601 . The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or turnarounds that reflect the decline of mass marketing and mass advertising and the emergence of direct mass marketing. (A) comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples. ; 8vo - over 7¾" - 9¾" tall Standard book size" .

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Details

Bookseller
E Ridge fine Books US (US)
Bookseller's Inventory #
002924
Title
The Great Marketing Turnaround
Author
Rapp, Stan & Tom Collins
Format/Binding
Hardcover
Book Condition
New New in New dust jacket
Edition
First Edition
Publisher
Prentice Hall
Place of Publication
New Jersey
Date Published
1990
Keywords
Personal Investing, Stock Investments, Business, Wall Street, Business, Finance & Marketing; NOISBN
Bookseller catalogs
Business & Finance;

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E Ridge fine Books

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About the Seller

E Ridge fine Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2007
Lake Elsinore, California

About E Ridge fine Books

E Ridge Fine Books (2006) is an independent online bookstore and a member of IOBA. All books are carefully listed providing a description of condition and content

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Jacket
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First Edition
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