GM's Motorama the Glamorous Show Cars of a Cultural Phenomenom by W Temple, David - 2006

USA: Motorbooks, 2006. In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM's Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to Dream Cars destined to become legends--the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unkwn facts about the fate of the Dream Cars--some of which seemingly disappeared--and a glimpse of GM's recent crop of concept cars are offered in the book's final two chapters. Colour and black and white photographs. Old price sticker to rear of jacket. Jacket now in a clear protective sleeve. First Edition. Hard Cover. Very Good/Very Good. 192 Pages.