Portfolio. Used - Good. Good condition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Synopsis

How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking aboutWe live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth GodinA's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply donA't work anymore. The best way to sell anything these days is through word of mouthA—and the only real way to get word of mouth is to create something remarkable.Free Prize Inside, the sequel to Purple Cow, explains how to do just that. ItA's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business youA're in. Consider these free prizes:A•?The Tupperware party, which turned buying plastic bowls into a social eventA•?Flintstones vitamins, which turned a serious product into something funA•?The free change-counting machine at every Commerce Bank branchA•?The little blue box from Tiffany, which makes people happy before they even open itThis book offers a way to create free prizes quickly, cheaply, and reliablyA—and persuade others in your organization to help you bring them to life.

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Details

Bookseller: Wonder Book (US)
Bookseller's Inventory #: M10J-01151
Title: Free Prize Inside: How to Make a Purple Cow
Author: Godin, Seth
Book Condition: Used - Good
Binding: Paperback
ISBN 10: 1591841674
ISBN 13: 9781591841678
Publisher: Portfolio
Place of Publication: New York
This edition first published: April 24, 2007

Terms of Sale

Wonder Book

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.

About the Seller

Wonder Book

This seller has earned a 4 of 5 Stars rating from Biblio customers.

Biblio member since 2003

Frederick, Maryland

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About Wonder Book

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

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Remainder Mark: Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...