Four Hundred Million Customers. [400] [Miss China Discovers Her Legs; Pills for the Ills of China; Shark's Fins & Ancient Eggs; The Sacred Rice Bowl; Fish & String & Melon Seeds; Face Saved & Face Lost; John Bull & Uncle Sam As Exporters; etc]
by Crow, Carl. [卡尔·克劳] (drawings by G. Sapojnikoff)
- Used
- very good
- Paperback
- Condition
- Very Good
- Seller
-
Stockbridge, Georgia, United States
Payment Methods Accepted
About This Item
New York & London : Harper & Brothers, Publishers, 1937., 1937. Very Good. Illustrated by Sapojnikoff, with cartoons throughout ; 317 pp. ; important psychological study of Chinese habits and consumer practices ; ""No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they'. 400 Million Customers is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture." ; ex-lib ; library binding ; no dustjacket ; pockets, labels, stamps ; FAIR [This listing contains text in Chine se GB fonts]
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Details
- Seller
- Joseph Valles - Books (US)
- Seller's Inventory #
- 4763
- Title
- Four Hundred Million Customers. [400] [Miss China Discovers Her Legs; Pills for the Ills of China; Shark's Fins & Ancient Eggs; The Sacred Rice Bowl; Fish & String & Melon Seeds; Face Saved & Face Lost; John Bull & Uncle Sam As Exporters; etc]
- Author
- Crow, Carl. [卡尔·克劳] (drawings by G. Sapojnikoff)
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- Publisher
- New York & London : Harper & Brothers, Publishers, 1937.
- Date Published
- 1937
- Keywords
- chinese business american shanghai ningpo ningbo food face psychology asian russians sales advertising cigarettes japanese sapojnikoff rickshaws advertising agency American Anna May Wong appear apples apples daily beans beauty bird's nest soup bought bran
- Bookseller catalogs
- Catalog 61 - China;
Terms of Sale
Joseph Valles - Books
All items subject to prior sale.
Returns accepted in same condition within 10 business days for any reason.
PAYMENT: Cash with order. International orders require payment in U.S. funds drawn on a U.S. Bank or through an International Money Order. Libraries and institutions may defer billing upon our receipt of purchase order.
Books graded conservatively with prominent defects mentioned.
About the Seller
Joseph Valles - Books
Biblio member since 2005
Stockbridge, Georgia
About Joseph Valles - Books
Science
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(Some listings may display information using Chinese, Japanese, Korean or Russian fonts)
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- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- Mass Market
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