Ford, the Universal Car [cover title]. Ford Motor Cars; "Buy a Ford because it is a Better Car, not because it is Cheaper."--Henry Ford. Second Edition, April 1912 by Ford Motor Company - 1912

Detroit: Ford Motor Company, 1912. Pamphlet. Unpaginated, 24p., small stiff pamphlet in stapled 6x3.5 inch cardstock wraps, illustrated with fullpage side- and three-quarter views of five different models, plus numerous vignettes of chassis and guts, most with spot-color yellow emphases. Covers are or were cream white with blue lines bordering, front and back emblemd outlined in blue and blind, and, embossed in blind, open cars with passengers, these a little hard to make out because of heavy handling wear and soiling. Text leaves are coated alkaline paperstock, held with staples, fairly clean. Close examination shows that cover borders and spinefold have been neatly strengthened with clear tape, probably modern stuff. A good (good-only) copy. Models shown are the Model T fore-door [sic; "fore-doors are detachable"], the Torpedo Runabout, a Commercial Roadster, a Town Car, the Delivery Car.